Joules is very pleased to be the Official Badminton Horse Trials Clothing Partner for another year. Badminton Horse Trials is a key event that kicks off the British summer social calendar, Joules has always had a strong presence at the event for the last 30 years, as well as being an official clothing partner for as long as anyone can remember.

Tom Joule, Joules Founder, said:

“Joules is delighted to be the Official Badminton Horse Trials Clothing Partner again for 2023. We’re proud to be a part of what is set to be a really special and memorable event this year, coinciding with His Majesty King Charles III Coronation. Having started the Joules brand at country shows over 30 years ago, it’s wonderful to still be part of such a significant event in the show calendar.”

For the duration of Badminton Horse Trials (Thursday 4^th – Sunday 8^th May), attendees will be able to visit and try on the Official Merchandise on Badminton Official Collection Stand (102 on Centre Walk) and have the opportunity to win a ‘Golden Ticket’ when purchasing the Official Badminton Polo shirt.

There are 30 Golden Tickets available to be won out of 30,000 Official Collection polo shirts. 30 lucky winners will find a golden ticket within their purchase, winning a limited-edition coronation embroidered logo version of the polo shirt, alongside two entry tickets for Badminton 2024.

The brand is proudly British and celebrates the countryside, with loyal followers of Joules engaged in the country and equestrian sectors. This year Joules will be sponsoring Jump 6a – the Joules Coronation Corral in the Cross Country event, which will be held on the Sunday.

The Official Badminton Collection comprises official polo shirts for men and women, padded gilet, hoody, waterproof coat and fedora. There’s something for all of the family, with official children’s polo shirts and t-shirts, as well as an official collection bandana for the family dog!

Established in the fields of Leicestershire in 1989, Joules has captured the essence of contemporary country living and has become renowned for its high-quality clothing, interiors and pet collections, all inspired by the Great British countryside. This, along with its strong use of colour, bold prints – all hand-drawn by the talented in-house design team - and unique signature detailing has made Joules a well-loved brand with families across the UK.

Visit Joules across the weekend, Badminton Official Collection – Stand 102, Centre Walk or the Joules Main Stand, Stand 18, Worcester Walk.

www.joules.com